Indeed, over the past two decades we have seen an evolution in the way we discover content we consume online. According to Sachin Rekhi what started with mega portals such as sevices like Prodigy (1999) and AOL (1991) which provided the first national access to online media and build huge newsroom staffs as well as partnerships with existing offline content providers to bring news, these services eventually provided access to internet, leading to the internet boom. Yahoo (1995) and MSN (1995), two services which embraced the open web came about and continued to direct online consumption.
Eventually big new brands like NYTIMES (1996) and CNN (1995) made their way online until the rise of blogs, RSS< and Content Producers. The web openeded up the possibility of anyone becoming a content publishers and thus came the advent of blogging. Blogger (1999) launched along with many others. Read the rest of this entry »